Your Marketing and Sales Funnel Not Working? 
Written by Funnel Rush on November 15, 2017

I think most of us should take lesson from a hilarious Seinfield episode and just DO THE OPPOSITE of what we feel, particularly in our in our Marketing and Sales Funnel strategies and approach.

Some people just have bad instincts.   In we were truly honest, most of us would admit to it.  

In that episode of Seinfeld, George declares (and Seinfeld encourages) that everything he has done is his life up to his point has ended up on the wrong side of success. 

Every instinct. 

Everything he said. 

Every relationship he tried to develop, etc. just turned out bad. 

Then one day with Seinfeld’s (inception), he has an epiphany.

“What if just did the opposite?”

That launches him on a humorous set of events that day where he turns his life around (at least for a day) and has more success that he has ever dreamed of.
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Unfortunately, it did not last long for George and that’s what kept the show funny.

Whenever I have tried to find success in the past, and think most people can relate to this… I have felt like George.

It seemed like every instinct I had was just wrong. It felt good. It felt right. My mind just knew it would work.

But it didn’t.

I couldn’t understand this. I was successful as a business development executive for a large company. Successful as an athlete in high school and college. Successful as a husband and father.

Why isn’t this working for me?

In hindsight, I would have been better if I had written down a list of things I knew I should do and then just did the exact opposite. I would have probably had more success early on.

I should have taken the proverbial highway, instead of my way.
One of the problems I have dealt with in the past is how to attract the right customer in the right volumes to my sites. 

 Do I buy web traffic or what? 

Every time I got lazy I started trying to buy my way to more success with all kinds of traffic gimmicks.
 
Instead one day I just sat down and said enough is enough. I am going to write great content and add value to my readers/viewers and the traffic should come. 

Slowly but surely.

There had to be an Epiphany that occurred in my brain first to accept the fact that I was doing it all wrong and that someone else knows a lot more than I do. I just needed to use their formula or recipe and throw yours in the trash for a while. 

I have found my ego gets in the way and won’t let my mind pass.

Men seem to have a bigger problem with this than women in general.

Now don't go run out and shut down all your paid ads.  That is not the point of this article.  

The real point is encourage you to have the courage to evaluate and measure your business honestly and then make the tough decision on taking action in the opposite direction if it calls for it. 

I tried changing it a little to make myself feel better that I was acting, but I was just changing the outfit, not the person on the inside and what I needed to understand and believe before I could take the right kind of actions in my business.

If nothing seems to be working for you in your business….

Measure, Evaluate and maybe just Do the Opposite!

To Your Success,

Shawn with Funnel Rush


This article is not legal advice.   The reader is strongly encouraged to investigate all aspects of this article and evaluate the application to his or her business.  Forward looking statements made in the article are not firm predictions or projections but opinions only. The author is not responsible for any actions taken by readers based on the article content. Readers and businesses are encouraged to seek personal legal advice from an attorney for their business.
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