The days of just putting a website up, doing some advertising in traditional media or even social media now and expecting results are OVER. There is lightning in a bottle you can catch every now and then, but you will go broke expecting, “if you build it, they will come”.
This Key Reason goes hand in hand with the Value Ladder concept I talked about in an earlier article.
A Sales funnel is dynamically qualifying the right customers, narrowing the amount of traffic and actively converting those target customers from cold to hot in a series of bridge messages, valued offers and upsells.
Each step along the ladder gives the customer unquestionable value but extends the profit making until later in the value ladder so as it build sincere trust with their clients. This creates the best long term sustainable ecommerce development solutions for most companies, particularly if their main business revolves around a smaller core set of products and services.
A Sales funnels is like a real world funnel.....
At the top of that funnel, some substance is poured in, which filters down towards one single destination.
In sales, something similar occurs.
At the top, lots of people arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge from out from the other end.
In marketing automation, the sales funnel should be a multi-tiered, multi-tactical process that moves prospective customers who are just browsing....into buyers.
It's multi-tiered because a lot must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.
This process of moving a customer from being problem-aware to solution-aware to brand-aware is the real goal in the sales funnel.
Building a successful sale funnel obviously requires more than just using the right software platform. It requires knowing how to create offers, content, headlines, and other content in multiple media formats that bridges users from one stage to the other and meets them "so to speak" where they are at mentally and emotionally within stages of your sales funnel.
For example, for one of our businesses that specializes in organic body care, we sell an unrefined organic cocoa butter to a very niche audience. We tried just selling it by itself with some common offers like B1G1Free or Free+Shipping. But it found limited success. When we better understood the funnel and value ladder concept, we shifted to taking our customer's on a journey and found much more success.