Sales Funnel or Traditional Website for your Ecommerce Development Solutions?
Written by Funnel Rush on November 4, 2017

For the small business that expecting to grow their business online, they should look to ecommerce development solutions that specialize in sales funnel creation.

The days of just putting a website up, doing some advertising in traditional media or even social media now and expecting results are OVER. There is lightning in a bottle you can catch every now and then, but you will go broke expecting, “if you build it, they will come”.    

This Key Reason goes hand in hand with the Value Ladder concept I talked about in an earlier article.

A Sales funnel is dynamically qualifying the right customers, narrowing the amount of traffic and actively converting those target customers from cold to hot in a series of bridge messages, valued offers and upsells. 

Each step along the ladder gives the customer unquestionable value but extends the profit making until later in the value ladder so as it build sincere trust with their clients.   This creates the best long term sustainable ecommerce development solutions for most companies, particularly if their main business revolves around a smaller core set of products and services. 

A Sales funnels is like a real world funnel.....

At the top of that funnel, some substance is poured in, which filters down towards one single destination. 

In sales, something similar occurs. 

At the top, lots of people arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge from out from the other end. 

In marketing automation, the sales funnel should be a multi-tiered, multi-tactical process that moves prospective customers who are just browsing....into buyers.

It's multi-tiered because a lot must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.

This process of moving a customer from being problem-aware to solution-aware to brand-aware is the real goal in the sales funnel.

Building a successful sale funnel obviously requires more than just using the right software platform. It requires knowing how to create offers, content, headlines, and other content in multiple media formats that bridges users from one stage to the other and meets them "so to speak" where they are at mentally and emotionally within stages of your sales funnel. 

For example, for one of our businesses that specializes in organic body care, we sell an unrefined organic cocoa butter to a very niche audience. We tried just selling it by itself with some common offers like B1G1Free or Free+Shipping. But it found limited success. When we better understood the funnel and value ladder concept, we shifted to taking our customer's on a journey and found much more success.
-We shared stories about how our customers were using cocoa butter to better their skin conditions.   
-Gave them additional supporting products for free that were complimentary.  
-Gave them private free access to recipe charts showing them how to mix their cocoa butter with other oils.   
-Gave them private access to videos which showed them the same. 
-Did Webinars which made the product use more personal and social.   

We intentionally broke even and even lost money on the front end in order to create trust and then give them more value in return for a profit later.

 A Sales Funnel approach utilizes different messaging at each stage of qualification process and offers as their target customers rich content in exchange for things as simple as their email for subscription purposes.

A business owner using a Sales Funnel knows that owning and controlling traffic and owning the right traffic is a primary objective and there must be value exchanged to accomplish that. 

Most failing online businesses don’t have a traffic or conversion problem. They have a funnel problem.

A Sales Funnel approach utilizes different messaging at each stage of qualification process and offers as their target customers rich content in exchange for things as simple as their email for subscription purposes.

A business owner using a Sales Funnel knows that owning and controlling traffic and owning the right traffic is a primary objective and there must be value exchanged to accomplish that. 
Most failing online businesses don’t have a traffic or conversion problem. They have a funnel problem. 

They just simply don’t have one, or a very good one at best.

The Solution:

For online businesses to be successful in the future, they must aggressively discard the traditional ways of doing things and become experts at building their own funnels based on a solid value ladder that will appeal to their target customer base.

The businesses that embrace this will thrive while their competition continues to struggle and eventually die.

Funnel Building is a combination of the right technology and the right customer centered and creative business process that an entrepreneur needs to go through in order to define their target customer, competitive research, bridge messaging, value ladder, offer building, communication sequencing, and more.   

Resolve to become a Value Ladder and Sales Funnel expert first, not a product or website expert.
This article is not legal advice.   The reader is strongly encouraged to investigate all aspects of this article and evaluate the application to his or her business.  Forward looking statements made in the article are not firm predictions or projections but opinions only. The author is not responsible for any actions taken by readers based on the article content. Readers and businesses are encouraged to seek personal legal advice from an attorney for their business.
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